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Stop Thinking and Start Feeling to Gain Key Customer Insights

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Excerpted from Francis Cholle’s The Intuitive Compass, Jossey-Bass Creativity and innovative thinking are great, but the ability to notice the one pivotal piece of information in a creative brainstorming session is key to transforming an organization or making a project truly innovative.  This is why we need to carefully pay attention and notice with our senses, […]

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